Newsletter Signup

The Newsletter Signup section is a valuable feature for Shopify store owners who wish to capture emails from visitors, similar to the Newsletter Popup feature. This section, however, is presented as a normal section on a specific page of your Shopify store, offering a more integrated approach compared to the popup. Below are the steps and options for effectively using and customizing the Newsletter Signup section.

Adding the Section

  1. Access the Theme Editor: Log in to your Shopify admin. Go to the 'Online Store' and then 'Themes'. Here, find the Essence theme and click on 'Customize'.
  2. Adding the Section: In the theme editor, click on 'Add Section'. From the list of available sections, select 'Newsletter Signup'. This will add the Newsletter Signup section to the chosen page.

Customizing the Section

Once you have added the section, you can customize it to match your store's branding and encourage signups:

Adjust the Heading and Text

  • Set a Persuasive Heading: Write a compelling heading to grab the attention of your visitors. This could be a direct invitation to join your newsletter community.
  • Incentivize Signups: Use the descriptive text to offer incentives for signing up, such as exclusive discounts or early access to new products. For example, "Sign up for our newsletter and receive a 10% discount code!"

Customize the Appearance

  • Add an Image: To make the section more visually appealing, you can add an image that resonates with your brand or the current promotional campaign.
  • Color Settings: Adjust the color settings to ensure the Newsletter Signup section aligns with your store's color scheme. This includes the background color, text color, and button color for optimal aesthetic and readability.


The Newsletter Signup section is an effective tool for growing your email list and engaging with your customers. By customizing this section to align with your brand and offering incentives, you can increase the likelihood of visitor sign-ups, thus expanding your outreach and potential for sales. Always test and tweak the settings to find what works best for your audience.